Run GTM workflows

Clay routines let you package GTM logic once and execute it wherever your team needs the answer. That can be a backend service, queue worker, product workflow, CRM sync, data warehouse job, or AI agent.

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Workflows Clay can run

• Waterfall enrichment across contact, company, technology, funding, and hiring data.
• Lead scoring and account prioritization using your business rules.
• Inbound routing based on fit, territory, enrichment results, or custom logic.
• Account research that combines structured data with Clay functions.
• CRM hygiene, deduping, validation, and enrichment before sync.

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Why use Clay for this

Keeping GTM logic in Clay means your team can change provider choices, prompts, scoring rules, and output fields without rewriting every downstream system. The API calls stay stable while the workflow improves.