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Audiences brings your workspace’s people, companies, and deals into one data model. Use it to find the right records, understand their context, and act on what is happening across your go-to-market motion.

Core concepts

People, companies, and deals

People and companies are the primary record types in Audiences. Add them from a Clay search, or import them from your CRM or data warehouse. Deals are associated with people or companies, and you can search them too.

Activities and signal events

Activities capture interactions that happened across connected systems. Signal events are captured events such as promotion and news about a company.

Use the CLI

Run the built-in help for the current subcommands, inputs, JSON output, errors, and examples:

Signals

Create and manage signal triggers that produce signal events.

Enrich leads and accounts

Enrich people who are missing phone numbers with an agent and Workflow.

Analyze recent closed-won deals

Use an agent to find patterns in recent successful deals.