What Clay helps you do
- Turn messy account, person, company, and hiring signals into structured outputs.
- Run waterfall-style enrichment without hard-coding providers into your app.
- Embed lead scoring, routing, research, and CRM hygiene logic into backend workflows.
- Give AI agents a predictable way to run GTM actions and receive JSON.
Enrich leads and accounts
Add emails, phone numbers, company data, funding, technology, hiring, and account signals.
Search Clay's GTM database
Discover companies, people, and jobs from natural language.
Use Clay tables as a database
Build dashboards, internal tools, and interactive apps on top of table data.
Run GTM workflows
Execute scoring, qualification, routing, research, and waterfall logic from your own systems.
Agent workflows
Give coding agents and MCP clients a structured interface for Clay.
Start with routines
Most teams start by exposing a Clay function as a routine. Once a routine works, the same workflow can be called from the CLI, Public API, or MCP.Routines
Turn Clay functions into callable routines.