Enrich leads and accounts

Use Clay when your system needs better GTM data before it can score, route, sync, or act on a lead or account. Clay can run enrichment waterfalls and return structured outputs to your app, CRM, data warehouse, or workflow engine.

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Common enrichments

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Example workflows

• Enrich every signup with company domain, employee count, industry, revenue, tech stack, and latest funding.
• Find people at a target account, fetch work emails, and route them to the right outbound motion.
• Verify whether an account uses a target technology before assigning it to a campaign.
• Add recent company news and job openings to account scoring logic.

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Build it with Clay

Start with a Clay-managed function when the use case is standard. Use a custom function when your team has specific providers, fallback order, prompts, or output schemas.