> ## Documentation Index
> Fetch the complete documentation index at: https://developers.clay.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Enrich leads and accounts

> Use Clay to enrich records with contact, company, technology, hiring, funding, and firmographic data.

Use Clay when your system needs better GTM data before it can score, route, sync, or act on a lead or account. Clay can run enrichment waterfalls and return structured outputs to your app, CRM, data warehouse, or workflow engine.

## Common enrichments

| Category                 | Examples                                                         |
| ------------------------ | ---------------------------------------------------------------- |
| Contact data             | Work Email, Phone Number, Person Job Title                       |
| Company identity         | Company Domain, Company Address, Company Industry                |
| Company size and revenue | Employee Count, Company Revenue (Exact)                          |
| Technology and hiring    | Verify Technology Usage, Website Techstack, Company Job Openings |
| Company intelligence     | Company News, Company Latest Funding                             |

## Example workflows

* Enrich every signup with company domain, employee count, industry, revenue, tech stack, and latest funding.
* Find people at a target account, fetch work emails, and route them to the right outbound motion.
* Verify whether an account uses a target technology before assigning it to a campaign.
* Add recent company news and job openings to account scoring logic.

## Build it with Clay

Start with a Clay-managed function when the use case is standard. Use a custom function when your team has specific providers, fallback order, prompts, or output schemas.

<Card title="Routines" href="/routines">
  Run Clay-managed functions or expose your own Clay functions through Routines.
</Card>